ERIC Number: ED386657
Record Type: Non-Journal
Publication Date: 1995
Reference Count: N/A
Comparison of Simple and Complex Messages on Safe Sex Practices and Knowledge of HIV/AIDS.
Gillig, Scott E.; And Others
This study was designed to find whether simple or complex messages are more effective in promoting safe sex behaviors. Two-hundred-forty college freshmen (131 males and 109 females) were assigned to three groups. The "simple messages" group received crucial messages. The "complex messages" group received crucial messages embedded within a rich context of HIV/AIDS information. A control group received no HIV/AIDS-related information. Dependent measures included: the HIV/AIDS Knowledge Questionnaire and HIV/AIDS Behavioral Survey. Following treatment, the "complete messages" group knew more than the "simple messages" group (p<.05) while there were no differences in intended behaviors. At 1-week follow-up, both the "complex messages" and the control groups knew more than the "simple messages" group (p<.05), while the "complex messages" group intended to practice safer sex that the "simple messages" group (p<.05). This study provides evidence that a complex educational format may better promote both HIV/AIDS knowledge and risk-minimizing choices. (Contains 21 references.) (Author)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Heidelberg Coll., Tiffin, OH.
Authoring Institution: N/A