ERIC Number: ED383396
Record Type: RIE
Publication Date: 1995
Effective Strategies for Enhancing Minority Student Recruitment in Two-Year Colleges.
Opp, Ronald D.; Smith, Albert B.
As part of an effort to increase the recruitment of minority students in two-year colleges, a study was conducted to determine barriers and facilitators to minority student recruitment, focusing on African-American, Asian-American, Mexican-American, Puerto-Rican American, and American Indian students. Questionnaires were mailed to all 1,173 vice-presidents of student affairs listed in the 1994 edition of "Who's Who in Community Colleges," requesting them to agree or disagree with 19 barriers to minority student recruitment and to report usage of 22 recruitment strategies at their institution. The response rate was 54.6% (n=641), with the typical respondent being 48 years old, white, and male, and having a master's degree in education and 14 years administrative experience. The five most frequently agreed upon barriers and the percentages of agreement were: (1) low high school completion rates among minorities (54.3%); (2) the confusion of prospective minority students regarding the options and benefits of higher education (51.4%); (3) low expectations communicated by parents, teachers, and peers (50.8%); (4) the tendency of many minority youth to reject the assertion that success requires a college degree (48.9%); and (5) recruiting minority students is time consuming and labor intensive (48.4%). Top strategies cited by respondents included establishing a line of communication with guidance counselors in minority high schools (92.2%); college admissions staff visiting minority high schools (90.9%); articulating programs with minority high schools (77.9%); directing college scholarships toward minority students (75.1%); and scheduling admissions and financial aid seminars for minority youth (74.5%). (Contains 27 references.) (Four tables and the survey instrument are appended.) (KP)
Descriptors: Access to Education, Administrator Attitudes, American Indians, Asian Americans, Black Students, Community Colleges, Educational Attitudes, Enrollment Influences, Hispanic Americans, Minority Groups, National Surveys, Puerto Ricans, Student Personnel Services, Student Recruitment, Two Year Colleges, White Students
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Texas Tech Univ., Lubbock. Coll. of Education.