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ERIC Number: ED383030
Record Type: Non-Journal
Publication Date: 1993-Nov-21
Pages: 9
Abstractor: N/A
Reference Count: N/A
An Opportunity for the Boundary Spanner: Developing a Holistic Communication Model with a Contextual Connection.
Neff, Bonita Dostal
Based on the literature describing the boundary spanning role, a study focused on boundary spanning activities related to the public relations professional. Two major models, the adaptive and the selective, were examined in terms of key assumptions--economic rewards and competition. These models were further examined in terms of the larger perspective of standards held by those in multicultural communication. A third model was proposed which better serves society. In addition, the contextual connection of the model based on multicultural expectations better meets the needs of the ever changing organizational forms--the coalition, the network, the information associations, the technological relationships as well as the formal organization. The examination of several specific boundary spanning situations (gangs, community development) identifies critical characteristics of the boundary spanning activity when linked to a multicultural communication model where information may not be the primary focus. Results suggest other approaches for retraining/training public relations professionals for their new role. (Contains 15 references, and two tables and a pie chart.) (Author/RS)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A