ERIC Number: ED383013
Record Type: Non-Journal
Publication Date: 1995
Reference Count: N/A
PR Bibliography, 1995.
Walker, Albert, Ed.
Public Relations Review, v21 n3 1995
Based on searches of more than 100 periodicals as well as flyers and brochures from 24 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1994. The annotated bibliography is subdivided into 33 different categories, including business credibility and ethics; writing techniques; business responsibility; communication; crisis management; government relations; management; marketing; technology of communication; public relations profession; and research. A concise section on "How to Use the Bibliography" is also included. A list of periodicals is attached. (RS)
Descriptors: Annotated Bibliographies, Business Communication, Business Responsibility, Crisis Management, Ethics, Higher Education, Marketing, Media Research, Public Relations, Writing Skills
JAI Press, Inc., 55 Old Post Road--No. 2, P.O. Box 1678, Greenwich, CT 06836-1678 ($32.50).
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: N/A