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ERIC Number: ED382977
Record Type: Non-Journal
Publication Date: 1993
Pages: 128
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-0-8144-7852-2
Plain Style: Techniques for Simple, Concise, Emphatic Business Writing.
Lauchman, Richard
Noting that good writing is good business, this book offers 35 practical techniques that foster simplicity, conciseness, and emphasis. The book discusses how to: (1) write with verbs instead of nouns; (2) decide when to use active versus passive constructions; (3) recognize wordy phrases and redundant expressions; (4) distinguish the uses of "that" and "which"; (5) put modifiers in the right place; and (6) use idiomatic expressions. The first part of the book suggests ways to think about writing that can greatly simplify the way business writers choose to express an idea--many business writers with good skills tend to write strange, needlessly complicated sentences. The second part of the book presents a number of techniques that make writing concise and emphatic. (RS)
AMACOM, 135 W. 50th Street, New York, NY 10020 ($15.95; discount for bulk quantities).
Publication Type: Guides - Non-Classroom; Books
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A