ERIC Number: ED382311
Record Type: RIE
Publication Date: 1993
Improving Awareness of Youth and Family Issues through a Public Access, Cable Television Program.
A practicum project was designed to improve awareness among county residents of the needs of the county's children and families generally, and of the work of a county board governing a taxing district for children's services, specifically. The objective of the project was to alleviate misunderstanding about the nature of and the need for the Board's work at a time when a "no new taxes" attitude prevailed. The project developed and produced for cable television broadcast a public/government access television program that featured the work of the Board through discussion of issues related to children and families. The program was aired three times daily by the county government access channel, and twice weekly by the cable company that helped produce it and by the other major cable company serving the county. Results of audience estimates and pre- and post-broadcast surveys indicated that the cable television show reached a larger proportion of county residents than the Board alone could reach, that the show permitted in-depth discussion of issues over a sustained period of time, that it allowed the Board to maintain control of the intended message, and that the program increased dramatically the number of times the Board was mentioned in the media. Although there was an improvement in measures of changed awareness among the evaluation group, the change was not as great as anticipated. The survey instrument is appended. (Author/HTH)
Publication Type: Dissertations/Theses - Practicum Papers; Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A
Note: Ed.D. Practicum Report, Nova University.