ERIC Number: ED381691
Record Type: RIE
Publication Date: 1994-Dec
Clear & Simple. Developing Effective Print Materials for Low-Literate Readers.
National Cancer Inst. (NIH), Bethesda, MD.
This guide, developed through a workshop of communicators from diverse U.S. Department of Health and Human Services' agencies, outlines a process for developing publications for people with limited literacy skills. The process was derived from communications, health education, and literacy research and practice. The guide features both proven principles and a discussion of the real-life issues that persons developing low-literacy materials face, such as the constraints of time, budget, organizational pressures, and the government publications process. The guide includes five standard steps for developing low-literacy print materials: (1) define the target audience; (2) conduct target audience research; (3) develop a concept for the product; (4) develop content and visuals; and (5) pretest and revise draft materials. Examples throughout are drawn from health materials, especially cancer-prevention items. In addition, the guide lists 9 citations of sample print materials and 11 references. It also includes lists of 51 low-literacy publications and software and 27 organizational resources. (KC)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Cancer Inst. (NIH), Bethesda, MD.