ERIC Number: ED381614
Record Type: RIE
Publication Date: 1995-Apr-10
Developing Curriculum: Knowledge and Skills Essential for an International Salesforce.
Ruhland, Sheila K.
A study explored the additional knowledge and skills an international salesforce needs based upon 95 respondents from Wisconsin manufacturing companies. Six areas were evaluated by sales representatives involved with international sales and marketing to identify the education and training needed within the next 3 years by the work force. Four areas were identified as being more critical: (1) business practices in foreign countries; (2) export/import practices and procedures; (3) product and safety standards; and (4) cultural differences. The majority of manufacturing companies would be expanding into the Canadian, Mexican and Central American, and European regional markets within the next 3 years. The following recommendations for further research were made: to identify additional knowledge and skills, to identify community colleges with international degree programs that currently teach the identified knowledge and skills, and to present study results to community college faculty and those individuals involved with international degree programs. (YLB)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the National Association of Small Business International Trade Educators (Norfolk, VA, April 10, 1995).