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ERIC Number: ED380702
Record Type: Non-Journal
Publication Date: 1994-Apr
Pages: 234
Abstractor: N/A
Reference Count: N/A
Marketing Education National Research Conference Report. Marketing Practices: Implications for Developing a Future Workforce. (Key West, Florida, April 15-17, 1994).
Norwood, Marcella M., Ed.
This conference provided a forum for presenting research findings to educators and other audiences interested in marketing education. The following papers were presented: "Application and Utilization of the Marketing Education Baccalaureate Degree in the Public School--Training and Development Arenas" (Wyant, Prey); "The Impact of Alternative Scheduling on Marketing Education Programs" (Lucas, Greaven, Miles); "Virginia Secondary School Counselors' Perceptions of Virginia's Marketing Education Programs" (Goins); "Academic Achievement of 1993 Vocational Graduates in Florida" (Thompson); "A Survey of Computer Usage by High School Marketing Education Teachers in South Carolina" (Clodfelter); "Triangulation: Expanding the Definition in Research" (Heath-Camp, Camp); "Marketing Education Philosophy and Objectives 1979 to 1989: A Decade of Research Influence" (Littman); "Motorcoach Tourists: A Market Profile" (Worms, Worms, Cremeans); "A Study of the Frequency and Criticality of Job Tasks and Competencies Performed in Fashion Retailing" (Woloszyk); "The Relationship of Entrepreneurship/Self-Employment to Career Guidance and Career Education in Kansas Schools, 1993" (Hoffman, Christy); "Enhancing Education through Cooperative Learning" (Cooper, Cornick, Malone); "Implications of the Global Economy for International Marketing Education" (O'Brien, Ning); "College Recruitment Survey for Marketing Education" (Searle); "Marketing Education--The Future" (Norwood). Many papers contain bibliographies. (MN)
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: University of West Florida, Pensacola.; North Carolina Univ., Greensboro.; Houston Univ., TX.
Identifiers - Location: Florida; Kansas; South Carolina; Virginia