ERIC Number: ED380702
Record Type: Non-Journal
Publication Date: 1994-Apr
Reference Count: N/A
Marketing Education National Research Conference Report. Marketing Practices: Implications for Developing a Future Workforce. (Key West, Florida, April 15-17, 1994).
Norwood, Marcella M., Ed.
This conference provided a forum for presenting research findings to educators and other audiences interested in marketing education. The following papers were presented: "Application and Utilization of the Marketing Education Baccalaureate Degree in the Public School--Training and Development Arenas" (Wyant, Prey); "The Impact of Alternative Scheduling on Marketing Education Programs" (Lucas, Greaven, Miles); "Virginia Secondary School Counselors' Perceptions of Virginia's Marketing Education Programs" (Goins); "Academic Achievement of 1993 Vocational Graduates in Florida" (Thompson); "A Survey of Computer Usage by High School Marketing Education Teachers in South Carolina" (Clodfelter); "Triangulation: Expanding the Definition in Research" (Heath-Camp, Camp); "Marketing Education Philosophy and Objectives 1979 to 1989: A Decade of Research Influence" (Littman); "Motorcoach Tourists: A Market Profile" (Worms, Worms, Cremeans); "A Study of the Frequency and Criticality of Job Tasks and Competencies Performed in Fashion Retailing" (Woloszyk); "The Relationship of Entrepreneurship/Self-Employment to Career Guidance and Career Education in Kansas Schools, 1993" (Hoffman, Christy); "Enhancing Education through Cooperative Learning" (Cooper, Cornick, Malone); "Implications of the Global Economy for International Marketing Education" (O'Brien, Ning); "College Recruitment Survey for Marketing Education" (Searle); "Marketing Education--The Future" (Norwood). Many papers contain bibliographies. (MN)
Descriptors: Academic Achievement, Bachelors Degrees, Career Education, Career Guidance, Computer Uses in Education, Cooperative Learning, Counselor Attitudes, Distributive Education, Distributive Education Teachers, Educational Improvement, Educational Objectives, Educational Philosophy, Educational Practices, Educational Research, Educational Trends, Entrepreneurship, Fashion Industry, Flexible Scheduling, Futures (of Society), Global Approach, Graduate Surveys, Higher Education, International Education, Job Analysis, Marketing, Public Schools, Retailing, School Counselors, Secondary Education, Tourism
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Authoring Institution: University of West Florida, Pensacola.; North Carolina Univ., Greensboro.; Houston Univ., TX.
Identifiers - Location: Florida; Kansas; South Carolina; Virginia