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ERIC Number: ED380355
Record Type: Non-Journal
Publication Date: 1994
Pages: 22
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Perceived Influence of Children in Family Purchasing Decisions. A Comparison between American and Egyptian Families in the U.S.A.
Habashi, Zeinab S.
This study investigated the influence of children on family purchasing decisions across two populations, white Americans and Egyptian families residing in the United States. The study also sheds some light on cultural influences that determine consumer behavior of Egyptian American families as distinguished from white American families. This study attempted to discover the influence of children on decision making in white American and Egyptian American families from the perception of both children and parents and further to discover if the influence children have differs between the two groups. Areas such as children's influence on family marketing decisions, and characteristics of the Egyptian family were investigated. The data for this study were gathered from 88 white American children and their parents and 78 Egyptian children and their parents residing in the United States. Four research questions were explored: (1) How does age affect children's perceptions of their influence on family purchasing decisions and how does this factor differ between the two groups? (2) How do children's perceptions of their influence on family purchasing decisions for family vacations differ between the groups? (3) How do children's perceptions of their influence differ for various subdecisions of product categories for each family purchasing decision? (4) How do parents perceive the influence of their children on family purchasing decisions and how are their perceptions different from those of their children? The findings show that culture was not a significant factor. Age did appear to be a significant factor in all children's influence for vacation selection. (DK)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A