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ERIC Number: ED380091
Record Type: RIE
Publication Date: 1995
Pages: 8
Abstractor: N/A
The Impact of Electronic Visualization: Concerns and Delimitations.
Buck, Mary
In response to the challenge of media technology and classroom cultural and educational diversity, this paper (1) presents a brief overview of historical literature on the suggestive powers of visual images in business and education, (2) analyzes the influence of audience diversity and biases during the production/selection of visual presentations, and (3) considers the delimiting form of new media presentations. Pedagogical and technological concerns have grown since the emergence of visually enhanced learning environments in the allied fields of business and education. Newly formed businesses which specialize in the creation of computer-generated and controlled images are examples of profitable and growing new media companies, which provide production, training, and consultation for their clients. Production and training, and cost-effectiveness are concerns for educational institutions as sophisticated electronic tools are implemented in classrooms. The advantages of using new technology for creation and display of visual images include easy manipulation to fit the customized needs of the user and saved production time and energy. In contrast, research suggests that images are also able to detract from learning, so new media productions can prove detrimental without proper training in design principles and awareness of related issues. Media producers can obtain positive results not only by skill but also by sensitivity to such issues as adverse reflection, equal reflection, along with awareness of target audience's cultural background, gender, and ethnic biases. (Contains 16 references.) (MAS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: In: Imagery and Visual Literacy: Selected Readings from the Annual Conference of the International Visual Literacy Association (26th, Tempe, Arizona, October 12-16, 1994); see IR 016 977.