ERIC Number: ED379688
Record Type: Non-Journal
Publication Date: 1994-Nov
Reference Count: N/A
Exploring the Communication Implications of a Multimedia Future: An Academic Perspective.
Bankston, Ronnie G.; Terlip, Laura A.
In education, multimedia is being merged with hypermedia and hypertext to create learning situations for students of all types--situations that have implications for communication scholars. As the new multimedia, interactive technologies become more affordable and more accessible, communication scholars will face two interrelated sets of issues: general concerns about ownership, credibility, access, permanence, privacy, and community; and the integration of new practices into current theory and research and/or the development of new theory and research methods. As the new information technologies become commonplace, communication scholars will need to examine their understanding of basic communication concepts such as credibility, audience analysis, and effective organization of messages. Multimedia will force communication scholars to collaborate in their research activities across the subfields of interpersonal communication, organizational communication, and mass communication. (RS)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A