ERIC Number: ED379523
Record Type: RIE
Publication Date: 1994
Educational Benefits versus Enlistment Bonuses: A Comparison of Recruiting Options.
Asch, Beth J.; Dertouzos, James N.
An analysis was made of the relative cost-effectiveness of two incentive programs for recruiting military personnel: enlistment bonuses and educational benefits. In comparing these alternative recruiting resources, the study considered the effects of such programs on the service history of recruits, including reserve component accessions, as well as their cost. Data were gathered through military records of recruits of the early 1980s who were offered either enlistment bonuses or educational benefits depending on their geographic location. The study found that the cost of a high-quality recruit is $6,900 in educational benefits or $18,700 in enlistment bonuses. Therefore, educational benefits were found to be more cost effective. (Contains 12 references.) (KC)
Descriptors: Cost Effectiveness, Enlisted Personnel, Fringe Benefits, Military Personnel, Military Service, Postsecondary Education, Program Costs, Recruitment, Veterans Education
Rand Corp., 1700 Main Street, P.O. Box 2138, Santa Monica, CA 90407-2138.
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of the Secretary of Defense (DOD), Washington, DC.
Authoring Institution: National Defense Research Inst., Santa Monica, CA.