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ERIC Number: ED378866
Record Type: Non-Journal
Publication Date: 1994
Pages: 19
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Overview of Literature Related to the Study and Practice of Academic Fund Raising.
Miller, Michael T.; And Others
This paper examines the study and practice of academic fund raising, reviewing the major trends in both the scholarly and professional literature and summarizing recent research on the topic. It considers the history of academic fund raising, institutional advancement, and the psychology of giving, discussing research that looks at the social and individual factors that affect fund raising and philanthropy. It then examines research on fund raising systems and practices, as well as the individuals who work at raising funds for academic institutions. Finally, the paper outlines four goals for further research on academic fundraising. Such research needs to: (1) develop more theoretical bases for predicting and understanding individual giving; (2) define and outline the responsibilities, tasks, and challenges of fund raising offices; (3) define measures or criteria for determining fund raising effectiveness; and (4) gain acceptance by the academic community as a serious avenue of inquiry. (Contains 33 references.) (MDM)
Publication Type: Information Analyses
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A