ERIC Number: ED378664
Record Type: RIE
Publication Date: 1994
Promoting Your School: Going beyond PR.
This handbook offers strategies for school principals who have become the primary marketer for their schools. It is designed to help them draw on school and community resources to build a support base of human, material, and financial capital. Much of the material is based on practicing administrators' responses to a survey sent to "Principals of the Year" in all 50 states. Following the foreword, preface, and introduction, 10 chapters present information on understanding the communication process, marketing the school, building school decision-making teams, conducting needs assessments, improving internal communications, involving parents in the school, creating community outreach programs, producing public-relations publications, enhancing media relations, and planning for and managing crises. Nine sample documents are included. (LMI)
Descriptors: Communication Skills, Communications, Educational Planning, Elementary Secondary Education, Institutional Advancement, Leadership, Mass Media Use, Organizational Communication, Parent Participation, Partnerships in Education, Public Relations, Public Support, School Community Relationship
Corwin Press, Inc., 2455 Teller Road, Thousand Oaks, CA ($29.95).
Publication Type: Books; Guides - Non-Classroom; Tests/Questionnaires
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A