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ERIC Number: ED378617
Record Type: Non-Journal
Publication Date: 1994-Nov
Pages: 12
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Communication Assessment: Institutional and Departmental Decisions and Actions.
Litterst, Judith K.
Assessment in the discipline of speech communication is far from a "passing trend." Between 1988 and 1991, assessment activity on college and university campuses moved from a 55% level of involvement to 81%. Following certain steps allows for an approach that needs to be taken to make the transition to departmental assessment a manageable one. The plan not only focuses on developing departmental acceptance of the process, but it also recognizes the value of strategic positioning of the department in the total university environment. First, it is important to have at least one individual in the department with a working knowledge of communication assessment. This person must become familiar with key resources in communication assessment, particularly SCA actions on assessment, published resources, other campus initiatives, and various assessment tools. Second, the concerns and suspicions among departmental faculty must be replaced by an attitude that encourages empowerment and ownership. Faculty must feel that they own the process and not that it is being dictated to them. Third, faculty must stay in touch with university assessment initiatives and make sure their views are represented in university discussions and mandates. Fourth, assessment must be brought directly into the department's structure. Fifth, faculty should look at communication departments on other campuses. Sixth, faculty must investigate creative means of funding assessment. In general, the department chair is the key person when it comes to assessment efforts. (TB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A