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ERIC Number: ED378603
Record Type: Non-Journal
Publication Date: 1994-Nov
Pages: 26
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Preparing Students To Be Educated Communication Consumers.
Hugenberg, Lawrence W.
Communication competence is too complex to assess as the result of one course in communication. If scholars in the field of communication tell accrediting agencies, administrators in higher education, state legislators, and/or the general public that students are competent communicators when they "pass" one communication course, they are doomed to failure. Before the issue of assessment can be addressed, scholars must identify the specific skills they want students to understand and practice in the basic course. At present there is little consensus about what ought to be taught in a communications course. The field of speech communication is in a quagmire. In many sectors it has not moved beyond the educational practices of Ancient Greece. While certain areas of the classical tradition are worth preserving, specifically, a continued emphasis on skills and a dedication to the inclusion of contemporary issues, a reorientation of instruction to incorporate a receiver-oriented approach ("consumerism") is in order. Instructors should cover the following areas, as understood from the viewpoint of the listener: (1) organization; (2) supporting materials; (3) reasoning; and (4) credibility. Communication educators must teach students to be skeptical of the messages they receive. If they fail in this area, they fail their students, their colleagues, they universities, their discipline and more importantly their society. (Contains 9 references.) (TB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A