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ERIC Number: ED378513
Record Type: Non-Journal
Publication Date: 1994-Aug-14
Pages: 18
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Ratio of Female:Male Characters and Stereotyping in Educational Programming.
Jones, Russell W.; And Others
Television programming has long been recognized as an effective method of educating children. This paper investigated the degree of exposure an educational children's program, Sesame Street, gave to female and male characters and the extent to which these characters were stereotypically portrayed. Children's Television Workshop produces 110 episodes of Sesame Street each year. A random sample of 15 episodes was selected from the pool of episodes aired between November 1992 and May 1993. Teams of observers viewed each episode and recorded the number of characters appearing within each segment. For each character, they recorded gender, whether the character played a primary or secondary role, the presence of stereotypical attributes, and the character's portrayal in a stereotypical role. Results revealed that male characters appeared twice as often as female characters. Furthermore, there was a significantly greater tendency for males to appear in primary roles. Across both genders stereotypical attributes were portrayed five times more frequently than non-stereotypical attributes. The total number of characters portrayed in stereotypical roles was 10 times greater than characters portrayed in non-stereotypical roles. Such stereotypic gender roles may place unnecessary restrictions on a child's ability to investigate and absorb what the world has to offer. Six tables provide statistical summaries. Contains 37 references. (RJM)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A