ERIC Number: ED378382
Record Type: Non-Journal
Publication Date: 1993-Nov
Reference Count: N/A
Training Attitudes of Women Business Owners: A Houston Cohort.
Yakimovicz, Ann D.
With the United States experiencing a changing work force and changing economic conditions, training is perceived to be a necessary component of business operations. Research findings conclude that women in business value relationships and human resources more highly than men do. In the context of these two conditions, a pilot study was conducted to determine if a common set of attitudes about training can be found among women business owners. The population for the study was women business owners who are members of the National Association of Women Business Owners in Houston, Texas. Questionnaires were developed and mailed to 136 chapter members, with usable responses received from 42 (31 percent). Most of the women who responded were owners of very small businesses, and the majority had been in business less than 10 years. The study found that women owners of smaller, younger companies are more likely to be focused on changing trends in training, such as interpersonal skills or employee needs. Owners of older, more established companies are more likely to see training as part of their strategic planning; they are more supportive of long-term employee development and training that teaches employees how to learn. Owners of companies older than 20 years were least likely to agree that their training programs have been extremely successful. The study did not determine whether the training attitudes found are gender related. (Contains 10 references.) (KC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Texas (Houston)