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ERIC Number: ED377723
Record Type: Non-Journal
Publication Date: 1994-Apr
Pages: 17
Abstractor: N/A
Reference Count: N/A
Teaching Business Chinese to College Students: A Course Report.
Chen, Qinghai
A course in business Chinese offered at Brigham Young University (Utah) is described. In the six semesters the course has been offered to date, enrollment has increased steadily and it has drawn students from business, Chinese, and a variety of other majors. Many students had served religious missions in Chinese-speaking countries. In developing the course, it was decided to: (1) emphasize business-related Chinese language somewhat more than the organization of Chinese business; (2) offer a foundation in the formal language style into which business vocabulary fits; (3) familiarize students with social and linguistic protocol (cultural context); (4) provide a balanced development of language skills (listening, speaking, reading, writing); and (5) focus on language usage in the People's Republic of China rather than in Taiwan. Textbook and sources of supplementary materials, both print and non-print, are discussed. Guiding principles for classroom instruction include emphasis on cultural awareness, simulation of real business practice, combining required and optional tasks, and using students of different backgrounds as resources for the class. A list of references and a course outline are appended. (MSE)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China