ERIC Number: ED377716
Record Type: RIE
Publication Date: 1994-Apr
Strategies for Expanding Undergraduate Course Offerings in Foreign Language for Business.
A strategy for expanding business foreign language course offerings at the college level is described. At one institution this involves adding a business component to some sections of three language courses: second-semester intermediate level; third-year composition; and contemporary culture and civilization seminar. Content is concentrated in three areas: business vocabulary; internal structure of business in the foreign country; and intercultural negotiation in the target language. Examples are offered for French courses. The second-semester course incorporates business-oriented readings from French-language publications, a unit on exchange, commercial correspondence, and a lesson on billing errors. The composition course uses a business-oriented French text and assignments. The civilization seminar, which emphasizes oral communication, focuses on topics such as the European Community, social legislation, employment, unions, education and professional training, fiscal policies, and topics specific to certain economic groups. A business language course designed to complement these courses has three segments: vocabulary acquisition in speech and writing; business organization and documentation; and international negotiation. Brief course outlines and a bibliography are included. (MSE)
Publication Type: Reports - Descriptive; Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference on Languages and Communication for World Business and the Professions (13th, Ypsilanti, MI, April 13-16, 1994).