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ERIC Number: ED377539
Record Type: Non-Journal
Publication Date: 1994-Nov
Pages: 20
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Ascertaining Employer Attitudes: A Communication Internship Survey.
Iyengar, Shanto; And Others
A study assessed employer attitudes and employer demand for student interns. A questionnaire was mailed to each of the 813 employers who used the internship program of the Communication Studies department at the University of California, Los Angeles. A total of 237 questionnaires were returned by intern supervisors in journalism, television, film, public relations, and the music industry, representing 31% of the target population. Results indicated that employers value interns, but many employers were unaware of some of the research skills and policy expertise which university-trained interns could provide. Findings suggest that with an experiential learning program in place, research policy internships could become a vital influence within the communication/entertainment industry, expediting the dissemination of academic findings to receptive employers, and thus doing much to promote investigative research and contribute to the success of business enterprise. (Contains 11 references. The cover letter and the survey instrument are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A