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ERIC Number: ED377530
Record Type: Non-Journal
Publication Date: 1994-Nov
Pages: 7
Abstractor: N/A
Reference Count: N/A
After Words: A Rhetoric of Multimedia Communication.
Heba, Gary
Although many dimensions of multimedia are already familiar to technical communicators and educators, producing documents with this technology requires a complete reconceptualization of the communication process. One major obstacle to developing a multimedia rhetoric is the power that print technology holds over people's ideas concerning formal or "official" information. The model of written communication that still dominates writing instruction courses is centered on text, with the writer, reader, and subject matter interacting through text. From a semiotic perspective, nonwritten media communicate through intricate systems of formal codes which are analogous to literacies. A suggested model of multimedia communication decenters the primacy of print in favor of a more democratic view of the communication environment as one that is made up of many sources and many media. Elements of the model are the developer, the user, the context/purpose, and the communication environment. Elements of the communication environment include the platform/interface, presentation environment, print information, visual information, tactile information, cultural/historical information, and audio information. The idea of a multimedia rhetoric involves ongoing negotiation and interpretation at all levels of design and production. Researching methods of making multimedia the most transparent technology possible is a good investment in the future of the information highway. (Two figures are included.) (RS)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A