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ERIC Number: ED377397
Record Type: Non-Journal
Publication Date: 1995-Jan
Pages: 13
Abstractor: N/A
Reference Count: N/A
Level of Use of Extension by Two Diverse Audiences and Their Preferred Means for Receiving Extension Information.
Clement, Douglas M.; And Others
Two diverse extension audiences in Polk County, North Carolina were surveyed to determine their levels of use of extension information and their preferred means for receiving information. Information was gathered through mailed surveys returned by 48 beef producers and 40 county government workers (about a 67 percent return for each group). Nearly all of the beef producers indicated some to very much use of extension information. County government personnel, however, depend significantly less on extension for information than the beef producers. In their preferences for receiving extension information, beef producers' top five delivery methods were as follows: newsletters, bulletins and pamphlets, personal visits, field days, and method demonstrations. The following were the top five delivery methods for county government personnel: newsletters, newspapers, bulletins and pamphlets, workshops, and leaflets and flyers. Even though newsletters were most popular among both audiences among 35 delivery methods identified, the 2 audiences indicated significant differences in preferences for 8 of the methods. An analysis of the findings showed that county government personnel have different dependence levels on extension as well as different preferences for delivery systems than beef producers. Thus program delivery methods and information must be highly focused for each audience in order to meet their needs and preferences. (KC)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina