ERIC Number: ED377309
Record Type: Non-Journal
Publication Date: 1994-Jun-30
Reference Count: N/A
Pennsylvania Jumps into Reading.
McShane, Barbara A.; Strain, Richard L.
The Bethlehem Area Chamber of Commerce addressed family literacy through the promotion of a "Jump into Reading" videotape and its accompanying brochure in local businesses and schools as well as throughout Pennsylvania. Jump into Reading was designed to teach parents the importance of reading aloud to their children and offer techniques to do so. The effort was three-pronged. Locally, the project encouraged member businesses, job offices, and agencies to show the tape on a regular basis to employees and clients. Regionally, the project presented sessions on adult education efforts at two state conventions and launched "repeat versions" of the program in four other communities through their Chamber of Commerce. Findings indicated the following: parents responded positively to suggested reading tips incorporated in the video and brochure; children responded with enthusiasm to the idea that reading is fun; and businesses, agencies, and organizations responded positively to the urging to invest in the well-being of their employees and families and in their company's future work force readiness. (The 25-page report is accompanied by a copy of the marketing plan that provides a guide to chambers of commerce that wish to replicate the literacy project. Contents include the following: a description of the project, recommended staffing, initial steps to prepare for the project, recommended schedule for activities, measuring outcomes, reporting activities, continuation of activities, and examples of marketing materials.) (YLB)
Descriptors: Adult Basic Education, Adult Literacy, Corporate Support, Education Work Relationship, Employer Employee Relationship, Family Literacy, Literacy Education, Marketing, Parent Child Relationship, Parenting Skills, Parents as Teachers, Partnerships in Education, Program Development, School Business Relationship, Videotape Recordings
PDE Resource Center, 333 Market Street, Harrisburg, PA 17126-0333 (report and videotape, $14.95 includes mailing).
Publication Type: Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Sponsor: Pennsylvania State Dept. of Education, Harrisburg. Bureau of Adult Basic and Literacy Education.
Authoring Institution: Bethlehem Area Chamber of Commerce, PA.
Identifiers - Location: Pennsylvania