ERIC Number: ED376297
Record Type: RIE
Publication Date: 1994
Reference Count: N/A
Marketing in Financial Institutions [Student Book and] Answer Book/Teacher's Guide.
Bybee, Sandra; And Others
This student manual and answer book/teacher's guide focus on the industry-specific information and skills needed by students who plan to enter, or who may already be receiving, training in a financial institution, such as commercial banks, savings and loans, and credit unions, as well as pawn shops, credit departments of retail stores, and other related financial industries. The student manual contains 18 assignments divided into these parts: beginning one's training, gaining product knowledge, applying marketing concepts, and employment opportunities. Each assignment consists of a list of objectives, informational material, summary, and review questions. The answer book/teacher's guide contains the following: suggestions for using the publication for independent study and classroom instruction; assignments and objectives correlated with competencies identified by the Secretary's Commission on Achieving Necessary Skills (SCANS); SCANS competencies and skills; and answers to the questions found at the end of each assignment. Additional learning activities are provided for each assignment. Each activity follows this format: objective, background, instructions, and all necessary information or examples. A series of brief summative quizzes with answer keys, one for each assignment, provides an alternate method of student assessment. (YLB)
Descriptors: Banking, Career Education, Career Ladders, Careers, Distributive Education, Finance Occupations, Financial Services, Instructional Materials, Learning Activities, Marketing, Postsecondary Education, Teaching Guides
Extension Instruction and Materials Center, University of Texas, P.O. Box 7218, Austin, TX 78713-7218 (student book, stock no. ME 506 S; answer book/teacher's guide, stock no. ME 506 A).
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Students; Practitioners
Sponsor: Texas Education Agency, Austin.
Authoring Institution: Texas Univ., Austin. Extension Instruction and Materials Center.