ERIC Number: ED376296
Record Type: RIE
Publication Date: 1994
Marketing Internships: A Planning and Implementation Guide.
Faught, Suzanne G.
This planning and implementation guide is designed to assist marketing educators and others supportive of marketing education. It begins with definitions of vocabulary of related terminology and descriptions of the four models of internships presented in the guide: full-year, rotation-type format; 1-semester, rotation-type format; full-year format starting with shadowing and moving into performing entry-level duties; and full-year or semester format for high school seniors not in cooperative education who want a two-year college or four-year university degree before beginning their marketing-related careers. A section on planning activities for a marketing internship course covers the following: performing an internship needs analysis; seeking and gaining business support; developing a proposal; securing administrator support; forming an advisory committee; and securing approval from the Texas Education Agency. The section on implementing strategies for marketing internships focuses on these areas: program/course promotion; student recruitment procedures; recommended student placement; paid or unpaid employment; class schedules/student schedules; policies and procedures; sample forms; planned and systematic job rotation; articulation agreements with postsecondary institutions; and evaluation of student outcomes. Appendixes include a copy of Lewisville Independent School District's proposal for a marketing internship course; Texas Education Agency specifications; sample policies and procedures; and sample forms. (YLB)
Descriptors: Articulation (Education), Corporate Support, Distributive Education, Internship Programs, Marketing, Needs Assessment, On the Job Training, Postsecondary Education, Program Development, Program Implementation, School Business Relationship, Secondary Education, Teaching Guides
Extension Instruction and Materials Center, University of Texas, P.O. Box 7218, Austin, TX 78713-7218 (stock no. ME 110 C).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Texas Education Agency, Austin.
Authoring Institution: Texas Univ., Austin. Extension Instruction and Materials Center.