ERIC Number: ED374872
Record Type: RIE
Publication Date: 1994-Sep
Strategic Alliances: A Key Tool for Institutional Advancement.
Catanzaro, James L.; Miller, Lawrence G.
Leadership Abstracts, v7 n9 Sep 1994
Over the past 2 decades, personal appeals, annual campaigns, internal-giving programs, phone drives, mailings, and planned giving have been successfully employed by a number of community colleges. Voluntary support has made a significant difference in the funding of programs, buildings, equipment, and scholarships that would not otherwise be sustained. Though some community colleges have done well with fundraising from private sources, as a whole, however, community colleges report less than 2% of their annual revenue from philanthropic sources. Shifting the focus of energies and resources from fundraising to tax levies or partnerships can often produce significantly greater results than those attainable through traditional approaches. The partnerships of Chattanooga State Technical Community College (CSTCC) with city and county governments and with the local area Private Industry Council, for example, led to the renovation of two 15,000 square-foot facilities now dedicated to college use at virtually no cost to CSTCC. CSTCC's partnership with Hunter Art Museum and a widely acclaimed Chattanooga community theater increased the college's prestige and widened the scope of its art and theater programs. Strategic alliances with local business and industry can result in a level of community involvement neither sector could provide on their own. This is not to argue that community colleges should not continue to solicit private support, but that partnerships can provide the same or even more significant ends. (KP)
Publication Type: Collected Works - Serials
Education Level: N/A
Sponsor: Kellogg Foundation, Battle Creek, MI.
Authoring Institution: League for Innovation in the Community Coll.