ERIC Number: ED374826
Record Type: RIE
Publication Date: 1994-May
Innovation for the Common Man: Avoiding the Pitfalls of Implementing New Technologies.
Citing the failure of film, radio, and television to revolutionize the American education system, this paper identifies reasons for those failures and suggests ways to avoid similar failure in the diffusion of computer use in education and the diffusion of "datafication" into the homes of rural America. Four steps are identified to facilitate the introduction of technological change and to increase its acceptance by those who will use it: (1) find solutions for discovered needs rather than finding needs for discovered solutions; (2) build support from the grassroots up rather than from the bureaucracy down; (3) make technology work for the users rather than making users work for the technology; and (4) give customers what they want, not just what they need. Additional steps are identified for the diffusion of datafication of rural schools: pay attention to needs of users rather than the discoveries of researchers; let the users express how technology can benefit them; keep the innovation simple; and sell the benefits of change. (Contains 18 references.) (JLB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference on Rural Datafication (2nd, Minneapolis, MN, May 24, 1994).