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ERIC Number: ED374706
Record Type: Non-Journal
Publication Date: 1994-Apr
Pages: 17
Abstractor: N/A
Reference Count: N/A
Strategic Planning as an Educational Enterprise: Modeling Entrepreneurship in the Comprehensive Public College.
Ross, Linda W.
Rowan College of New Jersey has adopted an "enterprise model" for strategic planning that is seen as central to attaining the mission of the college during a time involving a substantial decline in state support. Rowan pursued a strategy termed "growth by substitution." This new process was cast in a more entrepreneurial mold and led to greater innovation. The basic premise was to generate funds for new initiatives by reducing or eliminating outdated or less productive programs. New initiative financing would be balanced by reductions and phase-outs among academic programs and administrative units for which there was marginal need and quality as well as projected retirement savings. The plan provides for phasing out of 23 degree, teacher certification, and specialization programs and reducing 5 others. It reallocated $2.7 to $3.5 million and called for personnel reduction through the layoff or retirement of 51 full time employees over 5 years. The plan's biggest accomplishment in financial terms was in academic support, with emphasis on developing technological capabilities within the library and academic computing, and computerizing the advisement process. The 17-member strategic planning steering committee included faculty, staff and management. None were to act as "representatives" of their units or groups. Members were not permitted to participate in discussions about their program nor to vote on priorities regarding that program. (Contains 30 references.) (JB)
Publication Type: Opinion Papers; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A