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ERIC Number: ED374470
Record Type: Non-Journal
Publication Date: 1993
Pages: 34
Abstractor: N/A
Reference Count: N/A
Occupation and Activity Gender Trends in the Berenstain Bear Series.
Kashey, Melissa J.
A study of 74 volumes of the Berenstain Bear Series rated illustrations according to the gender orientation of the activity or occupation the pictured bear is engaged in. Each occupation was assigned a number on the continuum by 32 psychology undergraduates at Bethany College who were given a written survey in a classroom together. Results showed that: (1) male family members were pictured significantly more often than female family members in the book; (2) male nonfamily members were pictured significantly more than female nonfamily members; (3) as the years progress through the 1960s to the 1990s, there is a trend toward a less biased representation of activities and occupations in the Berenstain Bear books; (4) females were depicted in mean neutral occupations, and engaged in countergender-typed occupations more often than were males; (5) male occupation scores were significantly lower than the female occupation scores indicating that males' occupations tend to be more masculine than females' occupations are feminine. Males who engage in more feminine or gender-neutral activities may be considered "sissies" and may often feel less accepted than females labeled as "tomboys." Children may need more androgynous role models to provide an example for countergender-typed roles in activities and occupations especially during formative years. (Contains 19 references, the survey, and a list of the Berenstain books used.) (TB)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A