ERIC Number: ED373694
Record Type: RIE
Publication Date: 1994-Apr
U.S. Public Relations from an International Perspective: Curricular Issues and Objectives.
Pratt, Cornelius B.; Ogbondah, Chris W.
This paper establishes a rationale for international public relations courses in the curricula of university public relations education in the U.S. and outlines the content of such courses. Disagreements between practitioners and educators on a blueprint for public relations education are documented. Developments pointing to a crucial need for expanded U.S. public relations curricula are noted, such as increasing capabilities of satellite communication and the increasingly transnational nature of business. Public relations curricula should include international courses at both the undergraduate and graduate levels. International public relations courses should address: (1) the history and development of public relations in other cultures; (2) the practice and function of public relations abroad, emphasizing differences between U.S. and non-U.S. practices; (3) the internal and external dynamics of multinational corporations as well as the problems and difficulties of U.S. corporate public relations abroad; (4) comparative legal, political, and ethical dimensions of public relations practice at home and abroad; (5) the history, organization, practice, and professional operations of the media abroad; (6) public relations aspects of major international political, diplomatic, cultural, and socioeconomic developments; and (7) the various international organizations that provide resources for public relations practitioners. (Contains approximately 65 references.) (JDD)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Eastern Michigan University Conference on Language and Communication for World Business and the Professions (13th, Ypsilanti, MI, April 14-16, 1994).