ERIC Number: ED373684
Record Type: Non-Journal
Publication Date: 1994-Apr
Reference Count: N/A
Fuzzy Logic: A New Tool for the Analysis and Organization of International Business Communications.
Sondak, Norman E.; Sondak, Eileen M.
Classical western logic, built on a foundation of true/false, yes/no, right/wrong statements, leads to many difficulties and inconsistencies in the logical analysis and organization of international business communications. This paper presents the basic principles of classical logic and of fuzzy logic, a type of logic developed to allow for answers that can cover the entire spectrum from yes to no with all values in between. Principles of classic logic that are discussed include statements, the validity of arguments, and three common types of invalid reasoning or logical fallacies. The paper contrasts and compares the two systems and illustrates how fuzzy logic can assist the business communicator in analyzing situations and documents. It also shows how an understanding of the principles of fuzzy logic helps the business communicator better organize letters, memos, presentations, reports, and other types of business communications. The paper concludes that an understanding of fuzzy logic is particularly important for those engaged in international communications, because of its power and widespread use by trading partners of the United States. (JDD)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A