ERIC Number: ED373194
Record Type: Non-Journal
Publication Date: 1992
Reference Count: N/A
Dreaming Reality: Small Media in Community Development as Critical Educational Practice. A Case Study of Community Narrowcasting in the Town of Buchans, Newfoundland, Canada.
Harris, Elayne M.
A case study documented the 6 months of intense activity related to the community narrowcasting process in Buchans, Newfoundland, and its relationship to community development for 7 years thereafter. The town collaborated with the Extension Service of Memorial University in using narrowcasting to advance the community's economic renewal. Learning in the Youth Training Group, Buchans Community Television Planning and Coordinating Committee, and the community was examined. Residents identified outcomes of the process that culminated in narrowcasting the pre-taped and live programs about circumstances in, and choices for, Buchans. The most significant outcomes were restoration of belief and confidence in community resources to address problems and renewal of the social contract between community leaders and residents. Exploration of the interplay between sociocultural dynamics of the narrowcast medium and cultural action of the community highlighted three interrelated propositions: organization of communication dynamics along dimensions oriented to the development agenda, a community-wide learning process founded in democratic practice, and adaptation of a medium in a manner that countered the dominant influence of mainstream television in favor of community empowerment. The integration of these propositions created significant support for Buchans' efforts to create an alternative future. Appendixes include interview schedules, correspondence, and a diagram of a typical cable television system. Contains 181 references. (Author/YLB)
Descriptors: Adult Education, Cable Television, Citizen Participation, Community Action, Community Change, Community Development, Community Education, Community Resources, Developed Nations, Economic Change, Foreign Countries, Mass Media Use, Nonformal Education, Public Television, Television Viewing
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Canada