When transferring the methods of quality management from industry to academia, there are important differences that must be considered. This paper describes the differences between traditional management and quality management, and shows how Deming's principles of Total Quality Management (TQM) can be applied to education. Some of these principles include the redefinition of the managerial role, the quality-first principle, the process-over-product principle, and the perversity principle. Expectations of education are also discussed, which include the development of knowledge, know-how, wisdom, and character. Suggestions are offered for dealing with the four systems that should be considered when introducing quality management into any enterprise--the educational system, the managerial system, the social system, and tools and techniques. Six figures are included. (LMI)