ERIC Number: ED371197
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Consumer Education and Information: Guidelines for Business-Sponsored Materials.
Bonner, Pat; And Others
This pamphlet presents guidelines that have been developed to help business sponsors make the most effective use of available resources in the development of materials for consumer education and information to help consumers become better decision makers in the marketplace and to become more participatory citizens. The guide outlines the steps critical to the development of educationally sound consumer materials; it presents content standards that the sponsoring organizations (American Council on Consumer Interests, Consumer Information Center, National Coalition for Consumer Education, and Society of Consumer Affairs Professionals in Business) believe are appropriate for consumer materials. Topics covered in the pamphlet include the following: content criteria; format and media; ensuring quality and credibility; developing materials for the classroom; and sources for more information (addresses and telephone numbers and descriptions of the services and publications of the four sponsoring agencies). (KC)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: American Council on Consumer Interests, Columbia, MO.; National Coalition for Consumer Education, Inc., Chatham, NJ.