ERIC Number: ED371146
Record Type: Non-Journal
Publication Date: 1994
Reference Count: N/A
Tech Prep Model for Marketing Education.
Ruhland, Sheila K.; King, Binky M.
A project was conducted to develop two tech prep models for marketing education (ME) in Missouri to provide a sequence of courses for skill-enhanced and time-shortened programs. First, labor market trends, employment growth projections, and business and industry labor needs in Missouri were researched and analyzed. The analysis results were used to develop two models for community college associate degree programs in ME with an emphasis on hospitality management. Both models include training in marketing information management systems and marketing management, as well as hospitality management training with a lodging, restaurant, or travel emphasis. The skill-enhanced program model was designed to enable secondary students interested in pursuing postsecondary education to acquire additional competencies and advanced skills sought by employers in hospitality management graduates. The time-shortened program model was designed to provide secondary students with up to 18 hours of dual credit in appropriate vocational courses to fulfill community college associate degree requirements. (Included in this document are a project overview, Missouri labor market analysis results, an ME tech prep program rationale, the skill-enhanced and time-shortened ME tech prep program models, Contains 10 references.) (MN)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Dept. of Practical Arts and Vocational-Technical Education.
Identifiers - Location: Missouri