ERIC Number: ED368965
Record Type: Non-Journal
Publication Date: 1993
Reference Count: N/A
Tech Prep Marketing Guide. The Complete Book of Strategies and Practical Experiences.
This guide explains the concept of marketing tech prep and provides marketing principles and strategies to promote tech prep programs. The guide covers the following topics: (1) why it is necessary to market tech prep; (2) what a comprehensive tech prep marketing plan should include; (3) targeting the benefits message; (4) marketing tech prep to other educators, counselors, employers, students, and parents; and (5) how to budget for and evaluate marketing activities. Three appendixes contain the following: names, positions, and addresses of persons quoted in the guide; an annotated bibliography listing 30 references; and a chart with quick explanations that can be used to help answer frequently asked questions about tech prep. (KC)
Descriptors: Articulation (Education), Education Work Relationship, High Schools, Marketing, Program Development, Publicity, School Business Relationship, Technical Education, Two Year Colleges, Vocational Education
American Vocational Association, 1410 King Street, Alexandria, VA 22314.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: American Vocational Association, Alexandria, VA.