A pilot project attempted to measure reactions of participants to the Technology Education Division program at the national convention of the American Vocational Association in St. Louis (December 1992). After a review of the literature, a Conference Reaction Model was developed and subjected to peer review. After several revisions, a pilot instrument was developed and distributed to approximately 350 conference participants, with 127 completed returns received. More than half of the respondents listed "ideas for future action" as the primary reason for attending a session, and 85 percent were satisfied or very satisfied with the session. More than 60 percent of all respondents were satisfied with the conference program; reactions to the general sessions were the most varied. However, great variability existed between reaction to different speakers and programs in the same session. The most common complaint was individual presenters' lack of organization. It was recommended that this problem be addressed by requiring more complete organization from those programs early in the planning process. (The Conference Reaction Model and evaluation sheet are included in the report.) (KC)