One definition of creativity is the conviction that each and every existing idea can be improved. It is proposed that creativity in an engineering design process can be encouraged by the adoption of Total Quality Management (TQM) methods based on a commitment to continuous improvement. This paper addresses the introduction and application of TQM philosophy within a freshman course on engineering design. Incorporation of TQM principles is demonstrated in a CAD/CAM student design process. The design centers on the creation and evaluation of a ship using commercial software. Once designed, the vessel is manufactured and tested in a water channel to quantify the performance. With very few constraints on the design and direct application of TQM techniques, the student's creative abilities are tapped, channeled, and utilized. (Author)