This study examined the degree of college student satisfaction with university student services, facilities, and programs and the link of student satisfaction with student retention. In particular the study evaluated factors that account for the variance between groups of students who plan to remain at the university and those who do not. During the fall semester of 1992 an Enrolled Student Survey was administered a random selection of graduates and undergraduates to assess students' satisfaction. Study findings indicated that survey respondents (n=313) were satisfied with most services and facilities. They expressed a high rate of dissatisfaction only with parking and expressed a moderate rate of dissatisfactions with their student government and with their voice in college policies. Results of the multiple regression analysis showed that a significant portion of variance in retention was predicted by three factors: (1) use of the Counseling Center; (2) use of the Career Services Center; and (3) responses on the item addressing "concern for you as an individual." Both these Centers are urged to plan stronger programs and services to facilitate student retention. Data also showed that students who perceive a personal concern for them in the university community are more likely to return to the university. (Contains 15 references.) (JB)