ERIC Number: ED367945
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
A Case Study of Three States' Dissemination of "Research within Reach: A Research Guided Response to Concerns of Reading Educators."
Southwest Educational Development Lab., Austin, TX.
An exploratory case study examined the distribution patterns and subsequent use of "Research within Reach: A Research Guided Response to Concerns of Reading Educators" in three states during the period October 1978 to February 1980. Copies of the book were distributed at regional conferences, state workshops, inservice workshops, and via direct mail. Techniques for choosing the purposive sample differed for each state, reflecting the rationale of describing the use of the book rather than evaluating the extent of its use. A total of 68 administrators, supervisors of reading programs, reading specialists, contact persons for statewide information services, school superintendents, principals, and faculty members of schools of education were interviewed. Tentative results indicated that (1) the primary users of the publication were persons with inservice responsibilities; (2) characteristics that positively influenced the use of the publication included its content, a sound research base, its question-and-answer format, and the fact that teachers were used as a source of questions to be answered by research; (3) the publication was perceived to be particularly helpful when the individual or the organization placed top priority on reading; (4) effective dissemination strategies included presentation at workshops whose recipients have inservice responsibilities, and introduction of the book by someone or some institution which the recipient values or trusts; and (5) non-interactive strategies (direct mail of unsolicited single copies) were the least productive. Future research should continue to focus on the relationship between dissemination strategies and use. (Several unnumbered tables of data are included.) (RS)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Department of Education, Washington, DC.
Authoring Institution: Southwest Educational Development Lab., Austin, TX.