ERIC Number: ED367880
Record Type: RIE
Publication Date: 1992
Reference Count: N/A
Planning in Small Business: Lessons from the Business Owners. SBDC Professional Enrichment.
Naffziger, Douglas W.; Kuratko, Donald F.
A survey of 255 owners of independent businesses in the Midwest investigated their planning activities. Findings indicate that a large majority of the owners of existing businesses engage in both long-term and short-term planning. They believe that some of their planning is beneficial. However, most believe that they are only moderately well organized and they are only moderately satisfied with their efforts. Educators can help small business owners improve the quality of their planning. They need to be familiar with a definition of planning and the seven most common types of plans: strategic, business, marketing, financial, human resource development, operation, and action. Most small businesses need only three main classes of plans: long range, program, and annual or budgets. One widely held theory says that resistance to planning stems from resistance to change. Change is more acceptable when it is understood, does not threaten security, follows a series of successes, is inaugurated after prior change has been assimilated, and has been planned and if the organization has been trained to plan for improvement. Another important factor to consider is skepticism about the value of planning. Educators should be aware of potential problems and help business owners avoid them. They need to read books and go through the training process so they better understand and anticipate potential problems. (A planning resources bibliography cites 21 books and 17 articles. Twelve footnotes are appended.) (YLB)
Descriptors: Adult Education, Change Strategies, Entrepreneurship, Long Range Planning, Planning, Resistance to Change, Role of Education, Small Businesses, Strategic Planning
Small Business Development Center, 432 North Lake Street, Room 425, Madison, WI 53706 (reprint no. AR574: 1-9 copies, $4 each plus $2 shipping; 10-99, $3 each plus $4 shipping; 100 or more, $2 each plus $10 shipping).
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Small Business Forum, volume 9, number 3, p60-69, Winter 1991/92 (reprint).