ERIC Number: ED367431
Record Type: RIE
Publication Date: 1993-Aug
A Community College President's Guide to Corporate Contributions.
Bryce, Herrington J.
Leadership Abstracts, v6 n8 Aug 1993
As contributions to community colleges from traditional sources such as government agencies and alumni have declined in the current economic climate, corporations have emerged as a significant source of potential revenue. The task of securing gifts from corporations usually falls to the college president, who must understand that: (1) corporations do not see any particular college as a high priority; (2) fund raising is very competitive; (3) corporations have strong preferences for charitable giving that enhances consumer loyalty and corporate image or affects community welfare; (4) charitable giving requires a series of necessary approvals; (5) the tax benefits from typical contributions may be quite small; (6) corporate donors are impressed with evidence of a college's fiduciary responsibility, and must be provided with documentation that a college is truly tax exempt and in good standing with state agencies; (7) promoting corporate giving requires patience and nurturing; (8) requests should be made through appropriate channels; (9) corporations often make gifts in response to employee initiative and interest; and (10) once a gift is made, the college must exercise good stewardship in its use. With these guidelines in mind, college presidents should first prime the target corporation by sending a speech, brochure, newspaper clipping, or some other statement of what the college does and follow up on contacts made at civic events. The president should develop a set of specific selling points about the college, but should also be able to answer any question a corporate contact might have about the college and alternative ways of giving. Community colleges' success in workforce training and economic development help make the best case for corporate giving. (ECC)
Publication Type: Collected Works - Serials; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Sponsor: Kellogg Foundation, Battle Creek, MI.
Authoring Institution: League for Innovation in the Community Coll.