ERIC Number: ED367407
Record Type: Non-Journal
Publication Date: 1994-Mar
Development of a Video Story Board for Recruitment at Capital-Community-Technical College.
Carpenter, Kenneth A.
To address a decrease in the number of local high school graduates enrolling in Capital Community-Technical College (CCTC) in Connecticut, a project was undertaken to develop a story board for a video to inform prospective students of the benefits of a college education at CCTC. A literature review was performed to find information about the production of educational media materials, the use of media in promotion and marketing, the needs of college recruitment programs, and the subject of related video. Internal input was received from CCTC admissions and recruitment officers, financial aid personnel, and the student work coordinator, while external input was obtained from the director of educational television for the community-technical college system in Connecticut and a video production company. In addition, volunteer students were given the opportunity to prepare video materials which could be adapted to the story board for other students. As appropriate items of information were located, sketches were made indicating how they might be presented visually and then placed in order and replaced by finished drawings. The information was then assembled into a story board for planning a video. Conclusions from the project included that, given the ease of created animated sequences, these were more effective than presenting information through acting, and that student video work provided an added appeal for the target audience. Contains recommendations, 19 references, and the story board. (BCY)
Publication Type: Dissertations/Theses - Practicum Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A