ERIC Number: ED367259
Record Type: RIE
Publication Date: 1992-Jan
What Should We Expect in This Capital Campaign? A Study of Capital Campaigns at Twenty Nine Liberal Arts Colleges.
Moisan, Leonard J.
A study was done of private liberal arts colleges and universities and their recent experiences with conducting capital campaigns. A 24 question checklist-style survey was mailed to 29 institutions in 17 states. Participants were either currently engaged in a capital fund raising campaign or had recently completed one. Twelve of the 29 colleges responded to the first mailing. This was followed by telephone interviews. All 29 colleges eventually responded either by mail or by telephone. Data were analyzed by calculating simple means for most of the questions. The typical institution was a 125-year-old private institution with 65.5 percent claiming a religious heritage. The larger the trustee body, the greater the percentage of the total goal was their personal giving. The average percentage for all boards was 27.2 percent. On average 47.5 percent of alumni gave to campaigns. In addition, the largest gift to a campaign was: typically from an individual; given before the campaign was publicly announced; and in the $2 million to $6 million range. The institution's president was important to campaign success as an active participant and visible leader. Successful planning initiated and led by the president tended to draw trustees into the campaign planning. Timing in response to economic conditions was often mentioned as an important consideration. Most colleges exceeded their overall campaign goals. (JB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A