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ERIC Number: ED367024
Record Type: Non-Journal
Publication Date: 1993-Nov-21
Pages: 19
Abstractor: N/A
Reference Count: N/A
Saying "Yes" for "No" and "No" for "Yes": A Chinese Rule.
Ma, Ringo
"Contrary-to-face-value" (CFV) messages, which can only be understood from a contextual instead of a text-based approach to communication, have caused many problems in communication between East Asians and North Americans. A typology of CFV communication, as identified in the Chinese culture, is proposed in this paper. Four forms of CFV communication are constructed on the basis of the following two dimensions of CFV communication: internal motivation (other-serving or self-serving) and external speech (saying "yes" for "no" or "no" for "yes"). Previous communication research has addressed the concepts behind other-serving CFV communication, although the self-serving CFV communication has been addressed in only a few studies. The typology proposed covers a wide range of CFV communication in a relatively parsimonious way. Though confusing to outsiders, each of the four forms can be justified from an insider's perspective. A table listing the four categories of CFV communication is included. Contains 12 references. (Author/RS)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A