ERIC Number: ED365782
Record Type: Non-Journal
Publication Date: 1993-Oct-31
Reference Count: N/A
Tourism Standards: Western Canada. Certification Field Test. Final Report. Formative Evaluation.
Alberta Tourism Education Council, Edmonton.
The Tourism Standards Consortium (TSC) is a partnership of the governments of Canada's western provinces (Alberta, Manitoba, Saskatchewan, and British Columbia), the provinces' tourism industries, and the Pacific Rim Institute of Tourism in British Columbia. In an effort to increase professionalism in Western Canada's tourism industry, the TSC initiated a process of industry-led development of occupational standards and a challenge model certification process. Two occupations, food and beverage server and local tour guide, were selected to field test the certification process. In 1992, a formative evaluation of the certification process was conducted. The certification process components (written examination, on-the-job performance review, and industry evaluation) were field-tested on 198 candidates (79 have been certified, 34 are still completing the certification process, 15 failed the written examination and did not reregister, 35 dropped out of the process, and 35 others are either waiting for industry evaluation or still need prerequisites). Input on the certification process from candidates, invigilators, supervisors, industry evaluators, and provincial coordinators and certification assistants was obtained through telephone interviews and written questionnaires. The participants, particularly the candidates, were pleased with the certification process and the benefits of becoming certified. (Appended are the eight interview/survey instruments, formative evaluation schedule, survey results from each of the respondent groups, and feedback on the standards.) (MN)
Publication Type: Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Alberta Tourism Education Council, Edmonton.