NotesFAQContact Us
Search Tips
ERIC Number: ED365299
Record Type: Non-Journal
Publication Date: 1993-Jun
Pages: 17
Abstractor: N/A
Reference Count: N/A
Pettersson, Rune
The act of communicating is not complete until the message is received and understood by the audience. This paper focuses on formulating messages for comprehensibility, in a discussion that is fundamentally applicable to all media. The ability to understand a verbovisual message depends on its readability, legibility, and its reading value. Comprehensibility is also influenced by the credibility of the message, the sender's writing process, and the receiver's reading process. A cognitive model of comprehensibility is presented; and the following issues in the model are discussed: (1) experiences of the reader and writer; (2) the writing process; (3) quality of language (the message); (4) credibility and esthetics; (5) terminology; (6) the reading process; and (7) costs. Against the background of this discussion, some specific writing advice for comprehensibility is given. Rules of thumb for good writing are divided into analysis, preparation, writing, using pictures, and doing the final touchup. Two figures illustrate the discussion. (Contains 21 references.) (SLD)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Sweden