ERIC Number: ED364971
Record Type: RIE
Publication Date: 1993
Building Public Support for Education Reform. A Guide.
National Governors' Association, Washington, DC.
This guidebook shows how governors and states have worked on engaging the public in education reform. It focuses on important strategies to consider during the process of building public support for education reform. It highlights state strategies for communicating about progress made toward achieving the National Education Goals and for promoting statewide systemic education reform. Suggestions include: (1) begin education reform with the facts; (2) include the public from the beginning; (3) recognize that change comes from the bottom up; (4) build momentum from a broad-based coalition; (5) know that reaching out requires resources; (6) prepare for the long haul; (7) avoid jargon; (8) use your policy and communications staff effectively; and (9) expect the unexpected. The experiences of four states--Colorado, Missouri, Oklahoma, and Florida--illustrate lessons learned from recent education-issue campaigns that were brought before the voters. The guide concludes with a discussion of a national campaign to increase public support for education improvement, the "Keep the Promise" campaign. (LMI)
Descriptors: Educational Change, Elementary Secondary Education, Local Issues, Public Opinion, Public Relations, Public Support, School Restructuring, State Action, Statewide Planning
National Governors' Association, 444 North Capitol Street, Washington, DC 20001-1512.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Governors' Association, Washington, DC.